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"Traditional organisations have become great at going slow and saying ‘no’.  But the world has moved on.  Disruptors move fast and enjoy the innovation that comes with business agility.  Realising the power of saying ‘yes, and’, they’ve liberated their workforces to that end.” – Andrew Hobday is a site where Andrew Hobday shares his work on business agility.  He also curates a list of exceptional thought leaders of business agility and closely related topics (See: Curated External Links).

The Story So far...

It's been many years since agile software development entered the arena and began building its followership.  It's successfully allowed development to move from a plan-based approach to a change-based methodology.  A huge strength of agile is how well it handles change.  So, it figures that more recently, the fundamentals of agile have been applied to different contexts.  Business agility (also known as organisational agility) takes the elements of agile software development and applies them more broadly across an entire organisation.  It's an exciting prospect in a time where change is rapid, relentless, and sometimes even irreverent. has been created to help explore the concepts and practices of business agility.  It aspires to do this in an independent, accessible, and inspirational way.

Photo: Andrew Hobday, Business agility evangelist and Founder of

The founder

Andrew Hobday has worked in and across leadership, software delivery, community of practice, and consultancy roles.  His experience includes navigating large digital and technology divisions through scaled agile ‘ways of working’ transformations.

Andrew is passionate about business agility.  He enjoys expanding his perspective through conversation with others and sharing his knowledge when speaking at corporate events and conferences.  

His recent focus has been on how human psychology influences agile leadership & business agility in organisations.  

His academic background includes a bachelor’s degree in Psychology & Philosophy, and master’s degrees in Community & International Development and Commercial Law.  He also has multiple certifications in design thinking and various agile practices.  

When Andrew’s not working or coaching the agilists and design thinkers of tomorrow, he’s in Japan with his family visiting relatives, shrines, and local restaurants.  He also enjoys playing keyboard in a workplace band, with a highlight being the band’s performance at the 2019 Battle of the Agile Bands.

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